According to the latest research report “Smart Home Survey – Surveillance Cameras” by Strategy Analytics, almost one-third of households with smart homes in the US, UK, Germany and France have surveillance cameras.
Strategy Analytics reports that surveillance cameras are the second most popular smart home device overall. In the US, UK and Germany, surveillance cameras are second only to smart thermostats in popularity. In France, surveillance cameras are more popular than smart thermostats. Additionally, 60% of smart home households in these countries have an average of at least one surveillance camera installed.
In the Strategy Analytics survey, the most frequently cited surveillance camera brands by consumers in four countries were Nest, Amazon (Blink and Ring) and Arlo. In the US, ADT and Vivint rounded out the top five most frequently mentioned surveillance camera brands. In the UK, Hive cameras from Centrica Connected Home are more popular than Nest and Arlo. The German and French brand landscapes are similar in diversity, with consumers mentioning many smaller Chinese and European regional brands with the same frequency as Nest, Arlo and Amazon.
Jack Narcotta, Senior Industry Analyst, Strategy Analytics’ Smart Home Strategies Advisory Service, said: “Despite consumer concerns about privacy and hacking, surveillance cameras have found their way into millions of smart homes, suggesting that for many consumers , which does more than good. The popularity of surveillance cameras with consumers depends more on the capabilities of the device and less on the software capabilities or hardware components that the device is equipped with. The two main drivers for buying a surveillance camera are: How they help consumers feel safe and give consumers peace of mind knowing that their homes and homes are safe.”
Bill Ablondi, Director of Strategy Analytics’ Smart Home Strategies Advisory Service, added: “Security cameras are a powerful asset that smart home companies can use to attract new customers, as they provide consumers with a sense of security inside and outside their homes – which is true across all markets. A strong value proposition that can be replicated. However, as cameras become more of a mass-market smart home device, these advantages will become more challenging for some brands to promote. Brands will need innovative features to make this possible Competing on the same stage as Nest, Amazon and Arlo.”
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